Category Archives: business

Sustainability leadership training on two wheels

Looking to kick-start your 10:10 effort? We’re conspiring with the Otesha Project to offer 10 day bike tours designed to get your team on the right track and make your work environment a cleaner, greener, healthier and more productive place.

Hosted at the beautiful Fforest Camp at Cardigan Bay in Wales, 10:10 tourers will receive dedicated training on the best ways to reduce office energy use, get help putting together their 10:10 baseline data and learn behaviour change strategies that work. There’s also a short course option for those who can’t spare a week away from the office.

To find out more and book your place, head over to the Otesha website.


10:10 – month by month

Our mums always told us that the best way to handle a big task is to break it down into smaller chunks, so each month in 2010 we’ll be concentrating on different ways to cut our carbon. Here’s how it’s going to work.

February was insulation month

February's theme was insulation

With everyone from plumbers to politicians signed up, there’s no doubt that we’ll all take a slightly different route to our 10% target. But 10:10 really comes into its own when we work together to make it happen.

That’s where our monthly themes come in. The idea is to get everyone pulling in the same direction – if we all focus on one thing each month it’ll be easier to help each other out. At this end, we’ll make sure the website is overflowing with tips and case studies to help you on your way.

The last couple of months have been a bit of a trial run as we’ve dabbled in lighting and insulation; now we’re ready to give you the full run-down for the year. Drum roll please…

January – Lighting
Everyone talks about changing lightbulbs, but here’s the detailed advice on everything from dimmer switches to halogens.

February – Insulating
Draughtbusting to double glazing, and a new use for incense sticks.

March – Planting
Spring has sprung – get planting!

April – Travelling
Plan your summer holiday to maximise fun and minimise airport misery.

May – Shopping
Carbon-conscious consuming.

June – Saving
Hunting down wasted energy around the house.

July Eating
Taking carbon off the menu with local, seasonal deliciousness.

August – Playing
Get outdoors for a climate-friendly summer.

September – Driving
Back to the commute and the school run – liberate yourself from the car.

October – Fixing
All will be revealed. For now, fix 10/10/2010 in your diary and watch this space.

November – Heating
It’s getting cold again, so get your heating system into shape.

December – Giving
Dreaming of a green Christmas.

As always, we need your help to bring these topics to life. If you’ve already cracked one or two of these and think others could learn from your experiences, contact If you’ve spotted a brilliant resource that could fit into one of these themes, email

Quick off the mark: a staff engagement case study

After signing up 500 staff in just two weeks, first direct’s 10:10 employee engagement campaign deserves a closer look.

First Direct HQ - now £40k cheaper to run

It started, as these things often do, with a flash of inspiration. Company climate champion Derek McCreadie was casting around for a way to frame the company’s planned 2010 energy-saving challenge, having been briefed to “keep it fun, keep it simple, and look for the engagement factor”. Although he’d heard about 10:10 in a staff meeting, it wasn’t until a quiet moment a few days later that it really hit him. “I was just at home late one night and I had one of those light bulb moments that we just need to do this!”, he recalls.

After a flurry of emails debating the business merits of signing up, First Direct finally took the plunge in in early January, bringing their two sites in Leeds and Glasgow under the 10:10 umbrella. Since then, they’ve put together one of the smartest and most successful 10:10 staff engagement campaigns we’ve come across.


The first step was to put the 10:10 signup widget on the first direct intranet. This allowed employees to join 10:10 directly, and let the company track how many had signed up.

For first direct, incentives were key to getting staff on board. Everyone signing up was given a free copy of the Rough Guide to Green Living by 10:10’s resident carbon expert Duncan Clark. New 10:10ers were also entered into a draw to win a £1,000 eco holiday, an OWL energy monitor or a solar-charged MP3 player. A bit of healthy competition was introduced by offering a second holiday to a randomly-picked member of staff at the site which generated the most signups.

In this area, a bit of joined up thinking can go a long way. The company have fitted solar panels at their Leeds HQ and installed a clever auto-shutdown programme on all office computers. The £30-40k saving from these changes will be ploughed back into staff incentives for low-carbon behaviour, helping to make the company’s carbon reduction activities self-funding.

Measuring success

Thanks to the code built into the widget, first direct were able to measure the success of their initiative by tracking the signups that came through their site. But McCreadie only realised how strong the take-up had been when he was browsing the Who’s already in? page and found that he recognised most of the names. In just two weeks, more than 500 employees had joined the campaign, with more signing  up every day. Moving foward, first direct are keeping up the momentum by tying their employee engagement in with our monthly themes. These focus on different areas of  personal emissions using themed guides, giveaways and case studies to help individuals on their way to 10%.

This kind of outreach work is where 10:10 really comes into its own – encouraging everyone to cooperate and bringing new people on board. As McCreadie puts it, “there’s a lot more to 10:10 than just reducing emissions – it’s about celebrating success.”

What they said: first direct employees’ thoughts on 10:10

“The 10:10 site has prompted me to check whether I need cavity wall insulation and am arranging this for my house in the next few weeks.”
– Kate Sandham

“I think that the 10:10 campaign makes reducing our impact on the environment feel achievable. It gives sensible suggestions on ways to reduce our carbon footprint easily. This means that less people will be put off by what could seem to be an impossible task. Personally I am concentrating on insulating my house more, starting with the loft and reducing the amount I use my car by 5 miles a week. I have been walking to the supermarket when we only require a few items and not taking the car.”
– Carolyn Stuart

“10:10 makes me think of my family and future generations, and what I can do to help them.”
– Amy Garbett

“At home I have installed compost bins, reduced the speed I drive my car and now only buy seasonal food from local markets.”
– Cameron Thompson

10:10 sticker spotting

Q: What do the following have in common? The tabard of an animatronic polar bear at Dublin Zoo. A hospital window opposite Warren Street tube. Thom Yorke’s wrist. The Sage in Gateshead.  Tamsin Greig’s neck. Pitchside at White Hart Lane. 500 car club vehicle windows.

10:10 window sticker

A: They’ve all had the 10:10 logo on them.

Those two little tens are popping up all over the place at the moment, and if you’ve seen our latest mailout you’ll know that we’re helping things along by giving away 1000 of our new window stickers. (Signed up but not getting emails? Let us know.)

We’re aiming to turn 10:10 spotting into an Olympic sport in time for 2012, so now’s the time to start training. If you come across a 10:10 sticker, poster, tag or tshirt on your travels, snap a picture and send it over to us ( We’re fresh out of gold medals, but will rustle up a prize and a website appearance for the best ones.

Let the games begin…

Announcing the first 10:10 Leader: Kyocera Mita

Introducing Kyocera Mita, our first 10:10 Leader

At 10:10, we’re trying to do a lot with not very much, and we’re always glad of a bit of help. Kyocera joined 10:10 back in October, and just became the first 10:10 Leader. In a nutshell, 10:10 Leaders support the campaign by giving us resources to help turn all our outlandish plans into reality. In Kyocera’s case, that means some much needed cash and the sleekest, greenest office printer we’ve ever laid eyes on.

Our new megaprinter

Yes, it prints double-sided

Kyocera and 10:10 are a really good match. Although their worldwide operations cover everything from solar panels to artificial hip joints, Kyocera UK are all about low-impact printing – just the sort of thing we’re asking businesses and organisations to look at as part of their 10:10 commitment. And they seem to like us – here’s what their very own Tracey Rawling Church had to say:

“The 10:10 campaign represents a straightforward target for individuals, businesses and public sector organisations, small enough to get their arms around and close enough to introduce a sense of urgency. Its strength lies in a clear message which promises quantifiable results which, in climate change terms, are almost immediate.”

Download the press release (pdf)

See Kyocera’s 10:10 progress

More on Kyocera and 10:10

If you’d like to talk to us about becoming a 10:10 Leader, drop us an email:

Signed your family up to 10:10? Tell us what you’re doing

10:10 in Scarborough

It is two months into 2010 and we’ve been hearing loads of stories of active 10:10ers insulating homes, changing lights and turning down their thermostat. We want to feature the very best. We’re looking for big families in Birmingham, small families in Sheffield, couples in Cheltenham, classes in Colchester and all sorts of groups from Grimsby to Gateshead. If you’ve done a 10:10 action and can show us the results we probably want to talk to you.

As the year progresses we need a bunch of 10:10ers we can call on to create case studies which will be featured on, in your local press and in national press up and down the country. This is a great opportunity to let your community know what you and yours have been contributing to the UK’s most exciting climate campaign.

So if you think you’re the 10:10 family in your town, or your Sunday league team has cut the carbon already, get in touch. E-mail with your contact details and we’ll take care of the rest.

10:10 Brighton & Hove up and running

A full 10:10 out of ten for Brighton & Hove as businesses get on board to cut carbon emissions.

The businesses of 10:10 Brighton & Hove

Last week saw the first of many events planned as part of the really exciting (for us anyway) Brighton & Hove 10:10 campaign which has been initiated to help the whole city reduce carbon emissions by 10% in 2010.

Forty key businesses and various representatives from the area attended the event which was a kick-start consultation to encourage engagement from the business community and provide valuable research prior to the campaign’s official launch in the city. It also provided a chance to seek out local business ‘pioneers’ who will help communicate the 10:10 message across a wide range of networks and organisations.

There were presentations from local campaign director James Grugeon and team member, Lorraine Bell, as well as a keynote address from eco-designer, writer, television presenter and all-round hero Oliver Heath. These were followed by an in-depth breakout session which allowed the guests to provide feedback and input as to how best to get businesses in the city to sign up to the campaign and implement achievable changes to reduce carbon emissions by 10%.

10:10’s Tracey Todhunter, (who runs our cities programme), closed the event with words of support and encouragement for the team and guests; “Today was a perfect example of the inclusive and collaborative approach embodied by 10:10, I met a great team and a very diverse representation of Brighton and Hove’s Business community. It was inspiring and rewarding it was to be part of such a well organised and well thought out event.”
James Grugeon, the 10:10 Brighton & Hove director also had some encouraging words: “Business forms a crucial strand within the local 10:10 campaign, so as a team we felt it was really important to offer an opportunity for business representatives in the city to share their thoughts and suggestions with us. This allows us to develop useful and relevant tools and support mechanisms to help Brighton & Hove achieve its 10:10 goals.

“The 10:10 Brighton & Hove team is made up of a selection of business owners and representatives from a range of organisations. Each member brings diverse skills and experience, as well as a great commitment to ensure the campaign is interesting, fun, informative and achievable. Following the buzz at this first event, we’re all really excited about taking Brighton & Hove forward with an official campaign launch, which is coming soon.”

Fantastic stuff James! Brighton are showing a lot of cities around the UK just how to do it! They signed up to the national 10:10 campaign last year and they are becoming one of the pioneering 10:10 cities by developing a localised programme of activities and communications throughout the year and across the city. We can’t wait for the next event, maybe we’ll even pop down for a day at day on the pier.
Check out some photos from the event from our Flickr archive.

And if you’re inspired by the crew in Brighton, get in touch. For media enquiries for 10:10 Brighton & Hove contact: Fay

And to learn more about 10:10 cities get in touch with Tracey here at 10:10 HQ: 020 7388 6688