10:10 – month by month

Our mums always told us that the best way to handle a big task is to break it down into smaller chunks, so each month in 2010 we’ll be concentrating on different ways to cut our carbon. Here’s how it’s going to work.

February was insulation month

February's theme was insulation

With everyone from plumbers to politicians signed up, there’s no doubt that we’ll all take a slightly different route to our 10% target. But 10:10 really comes into its own when we work together to make it happen.

That’s where our monthly themes come in. The idea is to get everyone pulling in the same direction – if we all focus on one thing each month it’ll be easier to help each other out. At this end, we’ll make sure the website is overflowing with tips and case studies to help you on your way.

The last couple of months have been a bit of a trial run as we’ve dabbled in lighting and insulation; now we’re ready to give you the full run-down for the year. Drum roll please…

January – Lighting
Everyone talks about changing lightbulbs, but here’s the detailed advice on everything from dimmer switches to halogens.

February – Insulating
Draughtbusting to double glazing, and a new use for incense sticks.

March – Planting
Spring has sprung – get planting!

April – Travelling
Plan your summer holiday to maximise fun and minimise airport misery.

May – Shopping
Carbon-conscious consuming.

June – Saving
Hunting down wasted energy around the house.

July Eating
Taking carbon off the menu with local, seasonal deliciousness.

August – Playing
Get outdoors for a climate-friendly summer.

September – Driving
Back to the commute and the school run – liberate yourself from the car.

October – Fixing
All will be revealed. For now, fix 10/10/2010 in your diary and watch this space.

November – Heating
It’s getting cold again, so get your heating system into shape.

December – Giving
Dreaming of a green Christmas.

As always, we need your help to bring these topics to life. If you’ve already cracked one or two of these and think others could learn from your experiences, contact press@1010uk.org. If you’ve spotted a brilliant resource that could fit into one of these themes, email hello@1010uk.org.


Quick off the mark: a staff engagement case study

After signing up 500 staff in just two weeks, first direct’s 10:10 employee engagement campaign deserves a closer look.

First Direct HQ - now £40k cheaper to run

It started, as these things often do, with a flash of inspiration. Company climate champion Derek McCreadie was casting around for a way to frame the company’s planned 2010 energy-saving challenge, having been briefed to “keep it fun, keep it simple, and look for the engagement factor”. Although he’d heard about 10:10 in a staff meeting, it wasn’t until a quiet moment a few days later that it really hit him. “I was just at home late one night and I had one of those light bulb moments that we just need to do this!”, he recalls.

After a flurry of emails debating the business merits of signing up, First Direct finally took the plunge in in early January, bringing their two sites in Leeds and Glasgow under the 10:10 umbrella. Since then, they’ve put together one of the smartest and most successful 10:10 staff engagement campaigns we’ve come across.


The first step was to put the 10:10 signup widget on the first direct intranet. This allowed employees to join 10:10 directly, and let the company track how many had signed up.

For first direct, incentives were key to getting staff on board. Everyone signing up was given a free copy of the Rough Guide to Green Living by 10:10’s resident carbon expert Duncan Clark. New 10:10ers were also entered into a draw to win a £1,000 eco holiday, an OWL energy monitor or a solar-charged MP3 player. A bit of healthy competition was introduced by offering a second holiday to a randomly-picked member of staff at the site which generated the most signups.

In this area, a bit of joined up thinking can go a long way. The company have fitted solar panels at their Leeds HQ and installed a clever auto-shutdown programme on all office computers. The £30-40k saving from these changes will be ploughed back into staff incentives for low-carbon behaviour, helping to make the company’s carbon reduction activities self-funding.

Measuring success

Thanks to the code built into the widget, first direct were able to measure the success of their initiative by tracking the signups that came through their site. But McCreadie only realised how strong the take-up had been when he was browsing the Who’s already in? page and found that he recognised most of the names. In just two weeks, more than 500 employees had joined the campaign, with more signing  up every day. Moving foward, first direct are keeping up the momentum by tying their employee engagement in with our monthly themes. These focus on different areas of  personal emissions using themed guides, giveaways and case studies to help individuals on their way to 10%.

This kind of outreach work is where 10:10 really comes into its own – encouraging everyone to cooperate and bringing new people on board. As McCreadie puts it, “there’s a lot more to 10:10 than just reducing emissions – it’s about celebrating success.”

What they said: first direct employees’ thoughts on 10:10

“The 10:10 site has prompted me to check whether I need cavity wall insulation and am arranging this for my house in the next few weeks.”
– Kate Sandham

“I think that the 10:10 campaign makes reducing our impact on the environment feel achievable. It gives sensible suggestions on ways to reduce our carbon footprint easily. This means that less people will be put off by what could seem to be an impossible task. Personally I am concentrating on insulating my house more, starting with the loft and reducing the amount I use my car by 5 miles a week. I have been walking to the supermarket when we only require a few items and not taking the car.”
– Carolyn Stuart

“10:10 makes me think of my family and future generations, and what I can do to help them.”
– Amy Garbett

“At home I have installed compost bins, reduced the speed I drive my car and now only buy seasonal food from local markets.”
– Cameron Thompson

A big night out for women and the climate

It was a big night for women’s groups last night in London and 10:10 was out on the town.

10:10 and the WEN
Last night’s high-profile report launch by the Women’s Environmental Network coincided with 10:10 partner Mumsnet’s 10th birthday bash (more on that later). A great opportunity to accompany 10:10’s Campaign Director, Eugenie Harvey, on a whistle-stop tour of progressive women’s movements here in the capital.

If you’ve been wondering how gender relates to climate change, look no further. The Women’s Environmental Network (WEN) offer enlightenment. The House of Commons hosted the launch of ‘Gender and the Climate Change Agenda’, which underpins the quest for environmental justice through feminist principles. A panel of one lucky man and many prominent women, including Eugenie, was on hand to share their visions of a greener, fairer world with women at the core.

Bernadette Vallely, founder and chair of WEN, outlined the disproportionate burden of suffering shouldered by women worldwide as a result of poverty and gendered social roles. One staggering statistic shows that 20 million of the 26 million people currently estimated to be displaced by climate change are female. However, far from a prophecy of doom, the report highlights the potential of empowered womanhood to deliver a gender-sensitive response to our planetary predicament.

Accepting assurances from the chair that his inclusion was more than tokenistic, Peter Ainsworth MP bravely broached the topic of population growth. The subject sparked further debate when the floor was opened to questions. A cautious consensus formed around the necessity of sexual education, available contraception and improved healthcare. There was also mention of meat and dairy consumption and the impacts associated with dietary choices. We were reminded of women’s position globally as the predominant providers within the context of food hierarchies.

Tamsin Omond, a driving force behind 10:10’s work with faith groups, praised the report as an invaluable resource in the continuing struggle for social justice. With a nod to the Suffragettes, Eugenie recognised the “responsibility to do for women in poor countries what women in the developed world have had done for them” and emphasised the importance of small steps to start people on a journey of engagement.

The WEN report is available to download for free here.

10:10 sticker spotting

Q: What do the following have in common? The tabard of an animatronic polar bear at Dublin Zoo. A hospital window opposite Warren Street tube. Thom Yorke’s wrist. The Sage in Gateshead.  Tamsin Greig’s neck. Pitchside at White Hart Lane. 500 car club vehicle windows.

10:10 window sticker

A: They’ve all had the 10:10 logo on them.

Those two little tens are popping up all over the place at the moment, and if you’ve seen our latest mailout you’ll know that we’re helping things along by giving away 1000 of our new window stickers. (Signed up but not getting emails? Let us know.)

We’re aiming to turn 10:10 spotting into an Olympic sport in time for 2012, so now’s the time to start training. If you come across a 10:10 sticker, poster, tag or tshirt on your travels, snap a picture and send it over to us (hello@1010uk.org). We’re fresh out of gold medals, but will rustle up a prize and a website appearance for the best ones.

Let the games begin…

Picasso competition: we have a winner!

All the way back in December, we got our hands on a signed Picasso linocut print (never you mind how). Rather than hang it in the meeting room, we thought we’d see if any of our loyal 10:10ers fancied winning it for themselves.

The big prize: Vallauris-1956 Exposition by Pablo Picasso. A linocut print from the artist's original blocks.

This turned out to be a good move – hundreds of entries poured in, and we finally have a winner. After correctly telling us that Picasso founded the Cubism art movement, Rosie Brown – a mother of two from London – is now the proud owner of Vallauris-1956 Exposition by The Man Himself.

“Part of me still doesn’t quite believe it because it is such a fabulously wonderful thing to happen” she said. “I’ve been telling people and then swearing them to silence in case I haven’t actually won!”

Rosie has already made big carbon savings by insulating her home and using low-energy bulbs, so she’s doing her 10% by keeping an eye on the thermostat, taking a plane-free holiday here in Britain and eating more local and seasonal food.

The Picasso is going to take pride of place in Rosie’s home but well out of reach of her two children. A big Picasso fan, Rosie is using her win as inspiration to start a collection; next on her list to hang alongside the Vallauris-1956 Exposition is this quirky Picasso portrait by Robert Doisneau.

Announcing the first 10:10 Leader: Kyocera Mita

Introducing Kyocera Mita, our first 10:10 Leader

At 10:10, we’re trying to do a lot with not very much, and we’re always glad of a bit of help. Kyocera joined 10:10 back in October, and just became the first 10:10 Leader. In a nutshell, 10:10 Leaders support the campaign by giving us resources to help turn all our outlandish plans into reality. In Kyocera’s case, that means some much needed cash and the sleekest, greenest office printer we’ve ever laid eyes on.

Our new megaprinter

Yes, it prints double-sided

Kyocera and 10:10 are a really good match. Although their worldwide operations cover everything from solar panels to artificial hip joints, Kyocera UK are all about low-impact printing – just the sort of thing we’re asking businesses and organisations to look at as part of their 10:10 commitment. And they seem to like us – here’s what their very own Tracey Rawling Church had to say:

“The 10:10 campaign represents a straightforward target for individuals, businesses and public sector organisations, small enough to get their arms around and close enough to introduce a sense of urgency. Its strength lies in a clear message which promises quantifiable results which, in climate change terms, are almost immediate.”

Download the press release (pdf)

See Kyocera’s 10:10 progress

More on Kyocera and 10:10

If you’d like to talk to us about becoming a 10:10 Leader, drop us an email: hello@1010uk.org.

Signed your family up to 10:10? Tell us what you’re doing

10:10 in Scarborough

It is two months into 2010 and we’ve been hearing loads of stories of active 10:10ers insulating homes, changing lights and turning down their thermostat. We want to feature the very best. We’re looking for big families in Birmingham, small families in Sheffield, couples in Cheltenham, classes in Colchester and all sorts of groups from Grimsby to Gateshead. If you’ve done a 10:10 action and can show us the results we probably want to talk to you.

As the year progresses we need a bunch of 10:10ers we can call on to create case studies which will be featured on 1010uk.org, in your local press and in national press up and down the country. This is a great opportunity to let your community know what you and yours have been contributing to the UK’s most exciting climate campaign.

So if you think you’re the 10:10 family in your town, or your Sunday league team has cut the carbon already, get in touch. E-mail press@1010uk.org with your contact details and we’ll take care of the rest.